Tag Archives for user experience

How Smartwatches Impact Your Life

Written by: Jake Quartuccio Subscribe to this Author's RSS feed

Is the “smartwatch” merely a glorified notification system or is it pioneering a new digital frontier? Our answer is: Yes. We tracked the activity of smartwatch owners for two weeks to conclude that both positions have merit. Our study involved six participants (our fellow employees) and four different approaches to collecting information on smartwatch use: […]

What makes a smartphone usable?

Written by: Jake Quartuccio Subscribe to this Author's RSS feed

We all have that friend who LOVES Apple. But it can be difficult to tell whether their love for Apple products is based on a fear of missing out (FOMO), or on a real technical superiority that’s exclusive to Apple. Consider phones. Whether people love or hate their phones can be traced back to their […]

The UX Train: Getting Your Clients on Board

Written by: Dane Robertson Subscribe to this Author's RSS feed

You’re on the fast track to building a successful product after having discovered the value of a user-centered approach, but your clients aren’t all on board yet. Project goals, deadlines, and politics are outweighing the needs of the user. As advocates for your users, you must persuade your clients and stakeholders to put the users first. […]

The Secret to a Great Product: Superb UX

Written by: Kristy Markin Subscribe to this Author's RSS feed

Oh no. It’s happening. You’re sitting in a meeting and one of those horribly awkward moments has arrived when no one knows the answer to an important question: how do we incorporate User Experience (UX) into this project? Your company has heard about UX, realized its importance, and hired all the right people but…now what? […]

Where are Your Users Looking?

Written by: Hyun Woo Subscribe to this Author's RSS feed

I Love Cognitive Psychology Cognitive psychology taught me that even really smart, capable individuals are susceptible to cognitive biases simply because we’re humans and that’s what humans do.  A few examples of cognitive biases are: Confirmation Bias: Our natural tendency to be drawn to information that reinforces our own views Hindsight Bias: A tendency to […]

Content Creation: The Internal Dialogue

Written by: MetroStar Marketing Subscribe to this Author's RSS feed

Working on the Digital Strategies Team at MetroStar has afforded me to work on projects from cool video production to amazing mobile apps. Recently, I was fortunate enough to be part of an amazing team that created a great website. The Army and Air Force Mutual Aid Association (AAFMAA) has been one of MetroStar’s largest […]