Trevor Igoe's Page

11
Mon

GMU Usabilathon Recap

by: Trevor Igoe | No Comments

Last Saturday, MetroStar Systems opened its doors to George Mason University’s Human Factors and Applied Cognition students for a 9-hour Usabilathon, which challenged them to build visualization projects from social media data. We were honored to have the opportunity to host GMU’s incredibly talented students during #UsabilathonDC and observed great examples of how to make data products usable.  To relive the […]

Filed in: Our Culture

22
Tue

4 Marketing Lessons From Christmas Movies

by: Trevor Igoe | No Comments

1. Home Alone Always have a well-planned out content strategy! Kevin McCallister has taught us the importance of real-time marketing. As marketers, it’s important to respond quickly and meaningfully to opportunities and threats. Now, we’re not encouraging any shovels to the head or a tarantula to the face. However, a well-thought-out and organized marketing strategy […]

Filed in: Marketing, Tips & Tricks