Posted on September 6, 2016|by: Debbie Peterson| No Comments

What is Design Thinking

A designer’s work is often perceived as the final object or deliverable of a project but the reality is that great, user-friendly design is a process.

Understand the Why

If you haven’t seen Simon Sinek’s “Start With Why” TedTalk, it’s a great look into the bigger picture surrounding the importance of why. Our designers also start with the why when designing, and implement a design thinking process in order to truly understand why users will use what they’re creating.

Learn more about our design thinking process in this week’s MetroStar Minute featuring our Director of Digital, Jason Stoner.

Filed in: Digital, User Experience

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