Analytics on a Budget [Video]

The Power of Data We live in a data-driven world. Every decision we make, every report we write, everything we do is powered by data. Appropriately leveraging data can be a powerful tool for enabling you to get the most out of your budget. Smart data decisions also help small businesses, make big business impressions. […]

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Curating Content for All Generations

In our fast-paced digital world, we’re exposed to hundreds of pieces of content every day. Take a moment and think about how many blog posts, news articles, social media posts, and even pesky ads you’re exposed to on a daily basis. Due to this fact, and the fact that overall we are all immensely overstimulated, […]

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4 Marketing Lessons From Christmas Movies

1. Home Alone Always have a well-planned out content strategy! Kevin McCallister has taught us the importance of real-time marketing. As marketers, it’s important to respond quickly and meaningfully to opportunities and threats. Now, we’re not encouraging any shovels to the head or a tarantula to the face. However, a well-thought-out and organized marketing strategy […]

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Through the Eyes of the Intern

Finding the Right Fit As a marketing management student about to enter my senior year at Virginia Tech, getting real-world experience as a marketing intern was a top priority for me this summer. I spent several weeks applying to numerous marketing internship programs until I found my perfect match, MetroStar Systems. What drew me to […]

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