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This mind map was created for the YNPNdc Social Media for Social Good Blogging for Nonprofits Workshop. I edited it for distribution on the web and wanted to put it out there as a resource for the nonprofit community.

ynpndc_blogging_for_nonprofits_workshop_mindmap

Download the Blogging for Nonprofits Workshop Mindmap. If the file does not immediately download as a “.mm” file and code pops up in your browser then:

  1. Click on “File” in your browser
  2. Go to “Save Page As”
  3. You will see “Blogging_for_Nonprofits_Workshop_Mindmap”
  4. Add “.mm” to the end of the file name: “Blogging_for_Nonprofits_Workshop_Mindmap.mm”
  5. Download it to your computer
  6. Open the .mm file with Freemind

You will need FreeMind mind mapping software in order to open this mind map because it is in the Freemind “.mm” file format. Don’t worry though, Freemind is a free open source mind mapping solution which you can download here for free. On the download page be sure to select the correct download for the whatever operating systems you are running (Windows Min or Max, Mac, Linex).

Also, wanted to let everyone know to check back on SUPERNOVA soon as we will be releasing some video that we shot of the YNPNdc Social Media for Social Good event.

Rather then opting for an event or notes based liveblog style which is more apt for conferences or barcamps, I am going to go for a more educational, informative and experiential liveblog format that is more conducive to the formal training setting.  Basically, I am going to distill the high volume of the material I am encountering down into an easy to read blog post that tells you what you need to know (a birds-eye view of change). We will see how this live blogging experiment goes!

What is Change Management?

Change management is a structured process and a set of tools to effectively managing the people side of change. – Prosci

Critical Change Facts:

  1. Employee resistance and ineffective management of the people side of change is the #1 obstacle to successful change projects
  2. You can have the best vision, the best training and communications that exist, but if you cannot get your people (the organization) to adopt that change, the initiative or project will FAIL.

Interesting Change Quotes:

“We do this (change management) everyday!  No matter if we are aware of it or not, it (change) is part of every project that we work on.” – Melissa Dutmers (Change Manager @ RiverFork Consulting)

“People react to change in a very similar way to the stages of death” – Butch Alligood (Senior Change Management Instructor)

“Everyone thinks of changing the world, but no one thinks of changing himself.” – Leo Tolstoy

“Research says that most change management initiatives fail.” – Butch Alligood

“Resistance to change is a natural human reaction.” – Prosci

“Never underestimate the power of the current state.” – Butch Alligood

“We see things not as they are, but as we are.” – Anais Nin

“Organizations do not change, people do.” – unknown

“You can never change unless you know what you want and how you are going to get it” – Butch Alligood

Terms:

  • CM = Change Management
  • ADKAR = Awareness Desire Knowledge Ability Reinforcement (Prosci Model)
  • FUO = Fear of Uncertainty and Doubt
  • WIIFM = What’s In It For Me

Why Change Management?

Here is a conglomerate of reasons why change management is important to organizations, businesses & clients:

  1. Because your business, products, markets, people, clients and tools will change over time weather you like it or not. To not have a change plan is to invite disaster and failure into the org.
  2. CM can improve the success and delivery of projects (internally & externally)
  3. CM processes can facilitate better team cohesion and organizational moral.
  4. CM can unite people around achieving common goals that mutually benefit everyone in the org.

States (No I’m not talking about Texas)

With any enterprise level transformation or change campaign there are different states.  How things are now is referred to as the current state, how things are after  changes are in the process of being implemented is a transition state, how things will be when a change is completed and your vision becomes actualized is the future state (how things will be).  These notions of state do not just apply to change management initiatives, they are also popular in Business Process Re-Engineering (BPR) and Organizational Design (OD).

pv_country_guitarist

Understanding states is important so that you can figure out where you are, what you need to do, and how that will get you to where you want to be. Seems simple right? Well try assessing just your current state when you have 10-20 disparate and/or overlapping changes going on in and you can quickly become immersed in fog!  To put it another way, it’s like trying to play to play multiple songs and instruments at the same time.

Individual Change ≠ Organizational Change

Though they have similar change attributes and processes, what is required to change an organization is not the same as what is needed to change an individual. The differences lay in the strategies, tactics, scope, resources, time, training, communications, leadership, sponsorship, planning and project management. A change that effects one individual in an organization (say for example a compliance officer being effected by regulatory changes) is vastly different then implementing a new computer Operating System (say for example an enterprise wide switch from Windows XP Pro to Windows 7) in a medium sized company with 750 employees.

100% Change is a Myth

(Don’t Confuse Icarus With Reality)

What did that old Greek tale of Icarus teach? Fly too close to the sun and you will get burned (set realistic goals, heed knowledge, lessons learned and advise).  No change will ever be executed and 100% adopted in a organization.  Know up front that you will deal with resistance on may different levels (bottom, middle, top) in a variety of ways (active/passive, direct/indirect).  Prepare yourself for it and have a thick skin.  Remember to keep your enthusiasm for change in perspective, and set reasonable achievable goals.

pv_mountains_2

Also, remember to keep the individual perspective in context because organizations are composed of individuals, and every person will ultimately make their own decision weather or not to support/adopt the change, thus having a tangible impact on the overall change.  Not everyone will get on board with change (for a variety of reasons) and know that some people may actually not be capable of change (depends on what type of change it is).

Many Models for Change

(Do not Worship a Single CM Model)

Change management is a large and growing field.  Several models have been developed to explain change and to give structure to approaching that change in organizations.  From what I have encountered Prosci & Kotter are the two most popular that I have seen in organizations, but that is just my perspective.

pv_cathedral_2

There are other models for change out there and I think that the field has some emergent areas which are still untapped.  One of the things that is really important is to know the different models, the difference between them, and which one is the best fit for your organization or client.

Perspectives on Change Will Vary

(No Two Change Projects or Vantage Points are the Same)

One of the central takeaways from everything I have learned over this knowledge crammed week is that no two change initiatives are the same so virtually everyone is written from scratch and adapted to individual organization, it’s unique attributes.  No matter what the change is in the organization everyone has a different perspective or vantage point of that change.  Not all of the stakeholders or team members are effected the same by the change.  So it goes without saying that when you do managing change you must keep in mind individual perspectives and that each person has a unique perspective on the impending change.  Effects on projects, services, will vary

Perspective 1 (Direct/You are looking straight at it)

cloud_perspective_1

Perspective 2 (Indirect / It’s right in front of you but you don’t always see it)

cloud_perspective_2

Same clouds and vista but completely different ways of looking, seeing and interpreting them.  Change is the same exact way and using cloud as a metaphor for change can carry many parallels.   Clouds look a certain way then you move or they move and the way they look can completely change from moment to moment.  They are dynamic, like your people, you business, the demands on your business, and the markets you work in.  Just like there are many different types of clouds (cirrus, stratus, etc) there are many types of organizations (government, non-profit, NGO etc) The more you understand about change and how to manage it, the more agile, adaptive and responsive your organization can be in any situation.

Last Updated: 6/25/2008 4:55PM

Youtube: Al Jazeera news Iran’s ‘citizen journalists’ -- 18 Jun 09

Our CEO Ali Manouchehri was interviewed by the Al Jazeera news network about the use of new media technologies including micrblogs (Twitter) and social networks (Facebook).  Social media sites have evolved with the internet and the movement towards citizen journalism to become important “vehicles for instant distribution of information.”  With the events surrounding the recent Iranian elections, citizen journalism is taking on a new form, gaining visibility with wider audiences, and increasing global awareness of these emerging technologies.

Today the MetroStar Team has journeying down the Center For America Progress in the nations capital to hear Tim O’Reilly, Andrew Sherry, Alec Ross, and Faiz Shakir speak on a panel about “Web 2.0 and the Federal Government”. If you cannot attend, you can watch the live webcast of the panel event.

web20_fed_gov_panel_1

Overall the talk had a heavy focus on “Diplomacy 2.0″ and the Department of State’s campaigns applying Web 2.0 applications to promoted public diplomacy.  The talk was more interesting from a conceptual level since MetroStar System’s created X-Life Games, the State Departments first Government 2.0 mobile diplomacy game. Here is a brief description if you are interested in learning more or have not heard about it yet:

X-Life Games is a free game for mobile phones designed to improve diplomacy by communicating American culture and English Language.  Launched in March 2009, the X-Life Games project is a pilot program developed by the State Department and MetroStar Systems.  It is a Government 2.0 example of the Department of State’s Diplomacy outreach initiative whose purpose is to bridge cultures, encourage exchanges, and break down cultural barriers.”

The Center for American Progress coordinated this event with the release of a new video called White House 2.0 and three Gov 2.0 related papers.

White House 2.0 -- Web 2.0 Technology and the Government

Video Description:

“Peter Swire discusses Web 2.0 issues specific to the federal government and how the Obama administration can promote open government and new technology for all Americans.”

3 CAP Government 2.0 reports released today

  1. It’s Not the Campaign Any More -- How the White House Is Using Web 2.0 Technology So Far
  2. Six New Media Challenges -- Legal and Policy Considerations for Federal Use of Web 2.0 Technology
  3. How to Buy Free Software -- Procuring Web 2.0 Technology for the Federal Government

From Diplomacy 1.0 to Diplomacy 2.0

The panel emphasized the shift from Diplomacy 1.0 > Diplomacy 2.0 referring to the latter as “21 Century State Craft.”   It was quite intriguing to think about how the set of tools that are available to “craft states” has fundamentally changed for government over the past 100-200 years.  Another way of putting it: Diplomacy 2.0 is applying information technology to go beyond the traditional crafting of states.  Also there was a heavy focus on mobile phones and smart phones as a platform for the government to reach a wider audience globally, because access to the internet is not universal to or affordable for all citizens.

“It is far likelier that people in the developing countries are going to be accessing the internet through a smart phone…we cannot wait for ubiquitous broadband access to the internet” -- Alec Ross

There was a keen awareness in the panel that everyone in the world is not afforded the same set of tools, has the same access to information or even the same internet because of government censorship.

The Heart of Diplomacy 2.0

I think that this begins to get at the heart of diplomacy 2.0, mobile diplomacy and mobile diplomacy gaming: the notion that if you want to be a modern diplomat then you must meet other people where they are (or at least where they can actually go) otherwise how can you ever seek to reasonably engage them?

All in all it was a pretty good event, but they could have allowed for more time for questions at the end.

Update: For those of you who missed the webcast watch the full event video

Today MetroStar held it’s first company open forum lunch discussion on Social Media which has been aptly dubbed Social Media Lunchbox.  We had a good turn out and even better conversation.

Theme: What is Social Media?

Format: Open discussion, perhaps should I call this a barlunch = barcamp + lunch

Location: Reston, 2nd Floor Conference Room

Interval: Bi-Weekly

Objectives:

  • Eat lunch & be social
  • Have an open conversation about social media or just listen & learn
  • Share knowledge of social media
  • Provide an opportunity to learn about & participate in social media
  • Discuss social media ideas, concepts, principles, best practices, case studies
  • Ask compelling questions, share compelling answers

Social Media Lunchbox #1 -- Recap

We had a good turn out at the first social media lunchbox and even better conversation.

Theme: What is Social Media? (surprise, suprise!)

Concepts Covered:

  • You no longer control your brand
  • Social media is diffuse
  • Increasingly interconnected

Video:

Recommended Text:

The Clue Train Manifesto

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