This week, the Zoomph team is gearing up for its official launch at Wikimania 2012—the annual international conference of the Wikipedia community—on July 12.
Zoomph, in partnership with MetroStar Systems, will be driving the event’s social media engagements by featuring tweets with the hashtag #Wikimania2012 on screens throughout the event and facilitating panel discussions with its question and answer feature.
Zoomph is also hosting Wikimania’s official Happy Hour on Thursday night, and boy do we know how to throw a party! There will be drink specials, a DJ, prizes, etc. Basically everything you would ever want in a happy hour. So the challenge was to create the right promotional flyer to capture the fun and excitement.
Here was a first draft:
Some questions we considered:
Do we want to use the Zoomph-styled font without the mark, or would that be compromising the logo?
Should we try a horizontal alignment?
The image gives the ad a 1950s feel, which is in keeping with the venue, but why keep the picture screened back like that? What would it look like bolder?
Draft #2:
Let’s move the image up so you see people on the street. Right now it looks like buildings that aren’t connected to anything. But we’re still not completely sold on the image itself. Let’s do some research to find a photo that really pops.
Draft #3: 
Now you’re talking.
I simplified the process quite a bit for you; this is only one side of the flyer and three versions out of at least 10, but this should give you an idea of how the Digital Team works with the Design Team to achieve perfection. There is a lot of emailing back and forth (and walking back and forth; our offices are on opposite sides of the building!) and a lot of little tweaks here and there. But the end result is something we can all be proud of. Anything less, and it’s back to the drawing board!